The Brief
Matt Estilo is a Level 4 Personal Trainer based in North-West Wiltshire and Bath, offering everything from yoga and mobility training to sports performance coaching for Team GB athletes. He needed a professional online presence that would showcase the breadth of his services, build trust with potential clients, and ultimately drive new business enquiries.
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The Challenge
Matt offers over ten distinct services, from GP exercise referrals and low back pain management through to competition training and injury rehabilitation. The challenge was presenting all of this without overwhelming visitors, while keeping the site fast, mobile-friendly, and easy to navigate. As most of his potential clients would be finding him on their phones, a responsive mobile experience was essential.
The Solution
We built a single-page website using Angular.js, giving the site a smooth, seamless scrolling experience across five key sections: Home, About, Services, Testimonials, and Contact. This approach means visitors can quickly browse everything Matt offers without waiting for separate pages to load.
Key technical decisions included using WebP image format across all assets to keep file sizes small without sacrificing quality, and running iterative tests through Google PageSpeed Insights to fine-tune performance throughout the build. We also implemented cookie consent functionality and dedicated privacy and cookie policy pages to ensure GDPR compliance.
The services section uses an accordion providing individual cards with pictures for each offering. This makes it easy for visitors to scan, find what’s relevant to them — diving further into the detail.
We handled the full end-to-end delivery of the project — discovery, design, development, hosting setup, and deployment.
Key Features
- Angular.js single-page website with smooth anchor navigation
- Fully responsive design optimised for mobile users
- Image carousel showcasing Matt in action
- Cookie consent and GDPR-compliant policy pages
- Performance tuned using Google PageSpeed Insights
The Result
The site has delivered real business impact. Matt estimates that around 40% of his business over the past year has come directly through the website.
Testimonial
“Matt built me a fantastic website that really captures what my business is about. He took the time to understand what I needed, was always responsive and delivered a site I’m genuinely proud of. I’d recommend him to anyone looking for a professional, personal web design service.”